5 Must-Try Makeup Trends This Season

The beauty world is buzzing with vibrant makeup trends that have taken over runways, red carpets, and social media this year. Standouts such as dewy skin and pops of pink are all about making a statement while keeping skin care in focus. Here’s your guide to mastering these trends, inspired by recent product launches and the latest in fashion week glam.

All-Over Glow

The mantra for 2024 is "shine bright," with highlighters taking center stage in makeup routines once again. This season, the glow is real, with a focus on creating a dewy, almost ethereal skin appearance. From liquid formulations that promise a subtle shimmer to powder highlighters that pack a punch, the application choice is yours. Highlighter is no longer just for your face, either; it's being brushed along collarbones, shoulders, and even shins for a full-body glow that turns heads. This surge in highlighter popularity isn't just about achieving a sun-kissed look; it's about creating a multidimensional complexion that captures and reflects light in the most flattering ways.

Shop the trend:

• Saie Glowy Super Gel Lightweight Dewy Multipurpose Illuminator 
• Fenty Beauty Diamond Bomb All-Over Diamond Veil 
• Rare Beauty Positive Light Liquid Luminizer Highlight

Pops of Pink

Pink, in its myriad shades, has dominated the color palette of 2024. From soft blushes to vibrant fuchsias, pink is being embraced in eyeshadows, blushes, and lip colors. Call it the Barbie effect. This trend has a fresh, youthful appeal that works for a variety of skin tones and occasions. Celebrities sporting pink on the red carpet, such as Jennifer Lopez at this year’s Golden Globes or Zendaya at the 2024 Oscars, have amplified its popularity, proving that whether it's a flushed pout or a rosy cheek, pink has the versatility to be both playfully bold and elegantly subtle.

Shop the trend: 

• Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo 
• Rare Beauty Soft Pinch Luminous Powder Blush 
• Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush

Lip Care

The trend of healthy, hydrated skin extends to the lips, too. And lip care meets color with the rise of tinted lip oils. “You’re going to see all the brands bringing these out this year,” makeup artist Vincent Ford says. These products are perfect for those who want to nourish their lips while also giving them a slight splash of color. Tinted lip oils are crafted with hydrating ingredients such as jojoba oil and vitamin E, providing a comfortable, glossy finish that you can build on. “The ones that I like already are from Dior, Clarins, and Guerlain,” Ford adds. The subtle, natural-looking color they offer makes them ideal for everyday wear, aligning with the growing trend toward more natural, "no-makeup" makeup looks.

Shop the trend: 

• Clarins Lip Comfort Hydrating Oil
• e.l.f. Glow Reviver Lip Oil 
• Ami Colé Hydrating Lip Treatment Oil 

Hydrated Skin

The focus on skin health continues with the rise of hydrating concealers. “Hydrating concealers are all the rage right now,” Ford says. “I really like the By Terry Hydra-Concealer with hyaluronic acid, and Fenty came out with a new one, too.” These formulations aim to cover imperfections while treating the skin with hydrating and soothing ingredients such as hyaluronic acid and vitamin E. The trend is a response to the growing interest in products that promote skin health in addition to providing cosmetic benefits. Hydrating concealers are particularly popular among those looking to achieve a flawless, yet natural makeup look that prioritizes the skin’s needs.

Shop the trend: 

• Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer , 
• Refy Brightening and Blurring Serum Concealer 
• ILIA True Skin Serum Concealer With Vitamin C

Grungy Eyes

Grab the black eyeliner — the ’90s are back. Grunge and graphic eyeshadows are edgy, smoky, and messy this season, paired with hydrated, glowy skin and barely there lips. Line your eyes with black eyeliner (don’t forget to tightline!) and have some fun with shades of silver and gray. Use your fingers to create not-so-perfect lines. The idea is to look less done. 

Shop the trend: 

• Pat McGrath Labs Mothership I Eyeshadow Palette - Subliminal
• Valentino Twin Liner Gel and Liquid Eyeliner
• CoverGirl truNAKED Eyeshadow Palette, Smoky