Are People Really Tattooing Their Blush?

It wasn’t all that long ago that permanent makeup was viewed as a niche interest, something only a select few people would even consider. Then, microblading hit the scene — and suddenly, cosmetic tattoos became a lot more mainstream. 

While microblading remains popular, a new type of cosmetic tattooing is gaining attention on social media, and it has (unsurprisingly) sparked plenty of debate about the merits — and risks — of permanent makeup. We’re referring, of course, to blush tattoos, as seen in a now-viral video posted to TikTok by @gracegclarke. 

While getting pink ink tattooed onto your cheeks may seem risky, Velvet Tattoo owner and permanent makeup specialist Savannah Messenger says blush tattoos are “growing fast in popularity” among her clientele. A big part of the draw is the treatment’s semipermanence: Unlike traditional tattoos, which last forever, blush tattoos gradually fade over three to five years (though some presence of the ink will always remain in the skin). 

Another draw is that, when done by a skilled pro, blush tattoos look surprisingly natural. At her studio, Messenger uses a cosmetic tattoo machine (rather than a tattoo gun) to buff color onto the cheeks. The effect is a “soft watercolor finish,” not unlike the faux flush you’d get when using Glossier’s Cloud Paint blush (which Messenger name-checks as her inspiration for the look). Price-wise, sessions range from $200 to $300 (most people need two sessions). 

Risks are similar to those for regular tattoos, including skin irritation, redness, swelling, allergic reactions, or infections. It’s important to never DIY and to go to a reputable tattoo artist. Permanent blush isn’t for everyone, and it’s crucial to do your research before committing to what Messenger calls “a lifelong commitment.” But if you’re ready to retire your blush brush — or simply want to streamline your busy morning routine — this unexpected trend may be an option worth considering. Just be sure to visit an experienced professional if you decide to take the plunge: When it’s your face on the line, there’s no such thing as being too careful.